Privacy policy

Last Updated: January 14, 2026

This Privacy Policy describes how TVS DiGiTAL Media, UAB, doing business as The Grounding Company ("we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thegroundingco.eu (the "Site").

For the purposes of the General Data Protection Regulation (GDPR), we are the Data Controller of your personal information.

1. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Information you provide to us directly:

  • Identity Data: Name, username.
  • Contact Data: Billing address, shipping address, email address, and telephone number.
  • Transaction Data: Details about payments to and from you and details of products you have purchased from us.
  • Payment Information: Please note that we do not store full credit card numbers. All payment transactions are encrypted and processed by secure third-party payment gateways (such as Shopify Payments or PayPal).

Information we collect automatically:

  • Device Data: IP address, time zone, cookie data, browser type and version, and how you interact with our Site (pages viewed, search terms). This information is collected automatically via cookies and log files to help us load the Site accurately and perform analytics on Site usage.

2. How We Use Your Personal Information

We use your personal information to provide our services to you, which includes:

  • Order Fulfilment: Processing your payment, shipping your order, and sending you invoices and order confirmations.
  • Communication: Communicating with you regarding your order or customer service enquiries.
  • Screening: Screening orders for potential risk or fraud.
  • Marketing: With your explicit consent, providing you with information or advertising relating to our products or services (e.g., newsletters).

3. Legal Basis for Processing (GDPR)

Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

  • Consent: (e.g., for marketing newsletters).
  • Contract: The processing is necessary for the performance of the contract between you and us (e.g., to fulfil your order).
  • Legal Obligation: (e.g., tax and accounting requirements).
  • Legitimate Interests: (e.g., to improve our website and prevent fraud).

4. Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you.

  • Shopify: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Shipping & Logistics: We share your name, address, and phone number with our logistics partners (specifically DPD, FedEx, Royal Mail, and our UK warehouse partner) solely for the purpose of delivering your order.
  • Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

5. International Transfer of Data

Please note that your personal information may be transferred outside of Europe, including to Canada and the United States (where Shopify is based) and the United Kingdom (where our warehouse is located). We ensure that such transfers are protected by appropriate safeguards, such as the European Commission's Standard Contractual Clauses (SCCs), to ensure your data remains protected to GDPR standards.

6. Data Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. Please note that we are required to retain certain transaction data for tax and accounting purposes for a specific period under Lithuanian law.

7. Your Rights (GDPR)

If you are a resident of the EEA, you have the right to:

  • Access the personal information we hold about you.
  • Rectify (correct) your personal information if it is inaccurate.
  • Erase your personal information (the "right to be forgotten").
  • Restrict or object to the processing of your data.
  • Data Portability (receive a copy of your data).
  • Withdraw Consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us using the contact information below.

8. Cookies

We use cookies to optimise your experience on our Site and to analyse our services. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

9. Complaints

If you have a complaint about how we process your data, we encourage you to contact us first so we can resolve the issue. However, you also have the right to lodge a complaint with the Lithuanian data protection authority:

State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija)
L. Sapiegos g. 17, 10312 Vilnius, Lithuania
Website: www.vdai.lrv.lt

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to exercise your rights, please contact us: