How We Decide What to Say About What We Sell
5 min readTL;DR: Key Takeaways
- We describe objects, not outcomes: what the fabric is, how the cord connects, what the resistor does. Nothing about what happens to you.
- We are a seller, not a maker: we choose what we stock and say why we chose it; we do not claim to have engineered it.
- Where we do not know, we say so: and we would rather lose a sale than fill the gap with a sentence that sounds convincing.
- Every fact on this site is traceable: to a product specification, a shipping rule or a legal term — or it is not written.
We hold our writing to one rule: describe the object and the connection, never the effect. A grounding sheet is a bedsheet woven with conductive silver fibres. A cord runs from it to the earth contact of a wall socket, and only to the earth contact. What that does for any particular person is not ours to promise, so we do not.
Why a shop writes a rule like this at all
There is an old habit in this trade of letting the customer do the arithmetic. You put a well-chosen noun next to a well-chosen adjective, leave a gap, and trust the reader to fill it in with something hopeful. It works. It is also the thing we decided not to do.
The practical reason is that we are a small shop in Kaunas with a catalogue of forty-odd things, and the only asset a shop that size has is being believed the second time. The honest reason is that we would not be able to defend the sentences. We have not run a trial. We are not going to pretend otherwise in a paragraph written to sell a bedsheet.
So the rule is narrow and it is absolute. We write about the thing in the box.
What "describe the object" looks like in a sentence
Take the connection, which is the part people ask about most. There is a version of that paragraph that reaches for physics it has not earned. Ours does not. It says: a cord runs from the sheet to the earth contact of your wall socket. Only the earth contact — never the live or neutral contacts, which carry the electricity. The cord has a built-in ≈91 kΩ ±1% current-limiting safety resistor.
That is four facts, each of them checkable against the product in front of you, and none of them about your body. If you want to know whether your socket is actually earthed, that is a question with an answer and a tool: a plug-in socket tester, read against its own printed legend.
The same discipline applies to materials. We will tell you a sheet is cotton woven with conductive silver fibres, and for Liquid Silver™ that the conductive surface is 100% silver-coated nylon. A coating on a fibre and a solid metal thread are not the same specification, and we write whichever one is true of the product in front of you.
The questions we answer with "we don’t know"
People write to us with the same three or four questions, and some of them we genuinely cannot answer. Why do you use it? Ask ten people and you will hear ten answers. What will it do for me? We will not promise what it will do for you. Should I use one if I am pregnant, take medication or have a medical condition? Ask your doctor first — that is not a hedge, it is the only sensible reply from a shop.
What we can answer is everything about the object: the sizes, the fibre, the pocket depth, which plug ships in the box, what the resistor is for, how to wash it, what happens if it arrives and you do not want it.
What this costs us, and why we keep it
It costs the easy paragraph. It costs the headline that would do well. It means our product pages are shorter than they could be and our articles end sooner than a reader might expect.
What it buys is a thing we can hand to anyone — a customer, a regulator, a shop that stocks us — and not have to explain. Every fact on this site traces to a specification, a shipping rule or a legal term. If a sentence cannot trace, it does not get written. That is the whole method.
If you are choosing
Grounding Fitted Bed Sheet — 6% Silver — €199.00
Cotton with conductive silver fibres, an EU (Type F) plug as standard and a cord with a built-in ≈91 kΩ ±1% current-limiting safety resistor.
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Frequently Asked Questions
Why will you not tell me what it does?
Because we would be guessing about you. People choose grounding products for their own reasons, and those reasons differ. We can describe the fabric, the cord and the connection precisely, and we would rather do that well.
Do you make the products yourselves?
No. We are a seller. We choose what we stock, we can tell you why we chose each item, and we say so in that order rather than claiming to have designed it.
What is the resistor in the cord for?
Every cord we sell has a built-in ≈91 kΩ ±1% current-limiting safety resistor. It is a standard part of a grounding cord, and it is one of the specifications worth comparing between sellers.
What if I order and change my mind?
You have a 14-day right of withdrawal without giving a reason. Bedding cannot be returned once opened or used unless it is defective, and return postage is paid by the customer except for defective items. The refund policy has the detail.
How quickly do you reply to an email?
Real people answer, usually within a few hours. If a question needs a specification we do not have to hand, we will say that rather than approximate it.
Happiness, Grounded.
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Goda
Wellness Writer & Biohacking Enthusiast
The Grounding Company — grounding bedding and accessories, chosen with care. Simply Grounded.